I know talking about advertising here can start a fight but as this isn't really stalking related it seems like it might be OK to ask.
My girlfriend has a holiday cottage for rent and this is her first year so she is looking to ramp up business. She certainly wasn't looking to fill it this year and so we are at the experimental stage. We have done a little bit of advertising - the Glasgow Herald didn't get a single response or hit to her web site, a small circulation church magazine got her about 4 - 5 bookings and we are going to try the "People's Friend" magazine for the next two weeks. The cottage is on Lewis in the Hebrides and a lot of the tourist trade up there is older people who want to see otters etc. so the People's Friend seemed to hit the target audience, as did the like of church magazines.
I have the stats up and running for her web site so we can easily monitor any small increase in hits to the site so it is actually very easy for us to judge the relative success of any advert we place. It must be said this is one really nice thing about a web site as you can see the interest it generates even if you don't get any bookings "on the day."
Has anyone any ideas for other places to advertise that might give a reasonable return on the cost of the advertising, bearing in mind the target audience? There is lots of fishing, shooting and stalking available in the area but I suspect her core custom will come from other sources.