Genetiate is a biotech company working on that one thing the world has been crying out for: glow-in-the-dark deer. Genetiate is a division of Geneticas Life Sciences. Those are the same people who, through yet another division, are creating the hypoallergenic cats. But why create a glow-in-the-dark deer? So that it will more easily be seen by motorists. The site gives this explanation:
"By implanting the gene of a special jellyfish into deer, the transgenic NIGHTSAVE deer produced by GENETIATE (patent pending) have fluorescing hair and skin when illuminated by car headlights. The implanted gene has no other effect on the deer, who appear normal in daylight." The illogical thing about this is that even if they create a couple of these special deer (or even if they create thousands of them), that's hardly going to have an effect on the wild deer population as a whole, who will still be just as invisible to motorists.
I know what you are probably thinking, but apparently they have already developed some glow-in-the-dark mice, and a white rabbit!!