There have been numerous threads on Swaro's decent customer service but I feel they deserve another mention.
I recently bought a second hand Habicht 3-12x50 that was in mint condition, but unboxed and with no accessories. I dropped Swaro customer service an email (Info UK <email@example.com>) asking if I could buy a new set of protective rubber eye caps for it as was concerned about scratches in transit and an email came back next wordking day saying they'd popped a set in the post for free.
Given the 'scope was second hand I thought that was pretty decent. I realise that it's only a small thing but often it is the small things that make all the difference. Things like that go a long way to establishing customer loyalty. I know where I'll be going when I want to get a second 'scope / upgrade my bins.