Hi All, I am new here and have posted a brief intro in the relevant section but thought I would say Hi here as well.
I have been a forum reader for quite a while but never got round to registering and getting involved. What made me take action and get involved was the discovery of a couple of editions of Stalking Magazine in some old boxes of shooting mags that I got out of the loft. I chucked the rest but kept the stalking mags and sat down to have a flick through. To say that reading this magazine was a breath of fresh air is an understatement. Fantastic artwork, stunning photographs and insiteful and well written articles are contained within a magazine with very little commercialism. This has got me thinking.
I used to read quite alot of the sporting magazines available such as shooting times, shooting gazette, sporting rifle and fieldsports magazine. I only buy fieldsports magazine now. I have given up on sporting rifle, as much as I like lamping there are only so many articles you can print about lamping foxes before it gets boring. Also, there seems to be a constant emphasis on clothing and equipment, with product side bars, info boxes and advertising everywhere. I bet I'm not alone in yearning for a quality magazine without the commercial edge. However, as everyone knows, advertising revenue is what makes magazines profitable so I would like your opinions and ideas on what would be most preferable in a dedicated stalking magazine; would it be monthly, quarterly? glossy or cheap paper? advertising throughout or only in a dedicated area at the back of the mag or should we embrace technology and put the whole thing online; free with plenty of targeted advertising or no ads and paid subscription only? What do you think?