There have been a few discussions in the past about what individuals expect to get from membership of the BDS. Mark Nicholson (Chairman) answered this question very succinctly in the latest edition of the Deer Journal....
quote - I have oft heard it asked "why should I be a member of the BDS?" Or "What's in it for me". As a charity the correct answer is nothing - we are about deer not people.
He then went on about the need to have a message that people understand as to why they should be a member.
I have been a member of the society for a good number of years now and was a branch secretary for 8 years. I concur with his view and would also like to stress that Branches should be looked on as self interest groups and should be about how individual members can help each other towards a common goal of the greater good for deer. It should not be about getting something back for the money spent on membership.....that money is to allow the Society go about it's business of doing more for deer now and in the future.