According to the hype:

TrackingPoint’s systems cost between $10,000 and $27,000 for civilians (£6,030 to £16,280), with the company claiming that the technology can deliver five times the first-shot success rate at distances of up to 1,200 yards (1.1km) when compared with regular rifles.
I can't afford it, so I'll just have to stick to close range shooting!