Zeiss have brought an entry level range of optics made in China sold under the Zeiss Terra brand. They seem to be officially selling their binoculars in the UK but not the scopes. But was in a London gunshop last week and the had one of the 2-7x32 Terra scopes. Had a look at it and for its price (£350) seemed good value - bright optics and the 2-7x32 strikes me as very nice little scope that can be mounted low and has all magnification most of us need. Only thing I didn't like is it has an American style Duplex reticle rather than the German 4a which I much prefer. Seemed very light though - the binoculars are made from a fibreglass type material and suspect the scope is similar.
I suspect the the binoculars will make a very good starting pair, or a good second pair but how do they compair with other entry level kit I am not sure.
Suspect this his a bit like the VW/Audi group with Skoda and Seat. Lot of cross over of technology but a Skoda is not an Audi, and these modern Zeiss are certainly not the Zeiss 7x42BGAT or Classic scopes.