Hi guys.... I am getting pretty tired of certain retailers attempts to mislead buyers into thinking that they are getting some sort of a good deal by advertising the ridiculously high RRP (Retail Recommended price) and showing their current price and trying to make out that there is some sort of huge saving to be had.
Uttings are currently advertising their attempt to shift the Zeiss Duralyt 3-12x50 (non illuminated) as being a "STAR BUY" it states an RRP of £745 and shows a "saving" of £146 (on the RRP price). Offering the scope for sale at £599.... This guys is a "LIMITED OFFER"!
Two things spring to mind...
1. When did ANYONE last pay the ridiculously high price of £745 for the scope in the UK!
2. The scope is an outgoing model!...having been superseded by the Zeiss conquest model.The price should have been reduced considerably by now from the GENUINE retail price, we can do without the dubious attempts such as the above to market a small saving at best over the Genuine price, as a "STAR BUY"
I am pretty sure they were "only" going for about £650 before they were discontinued!
Its about time this practice was outlawed..... I have recently gone shopping in a few retail outlet parks.... This practice is used extensively by various outdoor type shops
RRP £39.99 outlet price £19.99....... Yes - right! When the product is barely worth £19.99 to start with. The retailer is trying to infur that there is some sort of reduction being made when in fact there is absolutely nothing being taken off.
It is worth noting that any reduction from an RRP is NOT a genuine SALE price Unless the retailer has offered the product for sale at the stated RRP price to start with (highly unlikely). This is why, to avoid prosecution, you will usually never see RRP and the word SALE linked together.