We all like a bargain - yes? Terms such as sale, clearance corner and special offer grabs out attention but sometimes they can be misleading. Have a look yes but then search around for price comparisons.
Knifeman you are looking for a SH S&B. Last week ebay had an 8x56,30mm,18mth old with 3hrs to go at £460 + £10p&p, I do not know what it went for? Two weeks ago I bought the same scope brand new form my local gun shop for £500.
There was a jacket advertised on this site recently for £50 SH. Sure enough they normally retail new around £90. I google searched the same item and found a shop in Cumbria clearing new stock at £50
Yes there are bargains out there but just because it is being sold as SH, clearance, sale or similar does not necessarily mean its cheap. Happy shopping.