These knives look pretty good, I don't think they are naff. Understated maybe. At least they aren't camo, like some, making losing them ridiculously easy. The blades are probably on a par with many others on the market. Except those others will cost £25 to £50 odd, which makes losing them a bit less of a blow.
I do like Harkila clothes, but you can't have a wardrobe full of them due to the price. A bit like these knives, you are paying for the Harkila moniker.