The report is standard operational media bullshine.
It is currently in the news so report on it for those who are ignorant
Well, I guess that you own a TV and that you watch it and that you gain a certain proportion of your knowledge of subjects with which you are not directly involved from it. This programme, in my view, presented gun ownership in a way that was directed at someone who, as you say, is ignorant of gun laws and who has maybe only seen a gun in a movie. As legal gun owners we are doing nothing wrong, in fact through our conservation work we contribute a lot to society. So, I think it can only be a good thing that we are now getting coverage on TV as now is the time to tell our side of the story. The other option, to which you may subscribe, is to believe that the media are out to get us and that we should ignore them. I fully understand this position and the drivers but would suggest that a more positive approach on our part might result in legal gun owners getting recognition for their contributions to society.
The reporter who produced the insert we saw last night has now fired a rifle, has met some shooting people, has some shooting contacts and while her personal views are likely to be "anti-gun" if the experience was positive for her then it is also positive for all of us.
So, I say let's engage with the media, take them shooting, invite them stalking, show them there is nothing unusual about what we do and, in fact, that we don't have criminal records, that we do contribute to conservation, that Scotland looks the way it does largely because of our efforts, that red kites and eagles have wilderness to live in because shooting generates a revenue from that wilderness etc. The antis can say all the like, they don't have a single argument that any sensible person will listen to in the face of our legal, and very positive, activities.