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Thread: Dedicated Stalking Magazine

  1. #1

    Dedicated Stalking Magazine

    Hi All, I am new here and have posted a brief intro in the relevant section but thought I would say Hi here as well.

    I have been a forum reader for quite a while but never got round to registering and getting involved. What made me take action and get involved was the discovery of a couple of editions of Stalking Magazine in some old boxes of shooting mags that I got out of the loft. I chucked the rest but kept the stalking mags and sat down to have a flick through. To say that reading this magazine was a breath of fresh air is an understatement. Fantastic artwork, stunning photographs and insiteful and well written articles are contained within a magazine with very little commercialism. This has got me thinking.

    I used to read quite alot of the sporting magazines available such as shooting times, shooting gazette, sporting rifle and fieldsports magazine. I only buy fieldsports magazine now. I have given up on sporting rifle, as much as I like lamping there are only so many articles you can print about lamping foxes before it gets boring. Also, there seems to be a constant emphasis on clothing and equipment, with product side bars, info boxes and advertising everywhere. I bet I'm not alone in yearning for a quality magazine without the commercial edge. However, as everyone knows, advertising revenue is what makes magazines profitable so I would like your opinions and ideas on what would be most preferable in a dedicated stalking magazine; would it be monthly, quarterly? glossy or cheap paper? advertising throughout or only in a dedicated area at the back of the mag or should we embrace technology and put the whole thing online; free with plenty of targeted advertising or no ads and paid subscription only? What do you think?

  2. #2
    Up at my land in the boarders I have a caravan and we all take shooting mags up to read. The last shooting sport/rifle whatever, I counted 15 product reviews and non had a bad review, the price was fantastic at xxx amount and of course I need it to be a better hunter, plus there was nothing bad to say about the products.
    I would like to see produce review not as an advert but a proper review with all the ups and downs no bull just honest. But I dout this will ever happen
    andrew

  3. #3
    I would agree with buckbones i would also like to see this. aswell as product range reveiws from the lower end of the scale that normal working people can afford without having to commit a bank job! But to answer the op question put adds in their own section so if you want a product you know where to look

  4. #4
    It would be great to see such a mag. Target sports has gone to an on line mag with great success. If anyone has the know how to do this I would be happy to help.
    To be sure of hitting the target, shoot first and call whatever you hit the target.

  5. #5
    Ironically, you get pretty honest feedback on items here on SD. This is a good magazine actually, features advice, ads, and in a format that is easy to read and free......

  6. #6
    I have a few years worth of "Stalking Magazine" in a box somewhere - great magazine. Was wound up as it wasn't making money.

    Seems the only way for a niche magazine to survive is to pimp for the advertisers.

    I think the only way such a magazine might survive is as a digital only publication. Even at that, who would pay for it?

    These forums used to be a great source of unbiased information. While this is still the case at times, the general standard of discourse is dropping steadily here.

    I note a number of regular posters here whose contribution is less that positive.
    Brian.

    Just because you are paranoid, doesn't mean they aren't out to get you......

  7. #7
    Thanks for the quick response, much appreciated. Like Claret_Dabbler said, maybe the only way is a free digital publication which is payed for by advertising. Supposing the mag was free, advertising on a website would be acceptable and maybe less intrusive than advertising and commerce woven into and around articles in a print mag. Otherwise, the only way I can see it working is to go the top quality route, glossy mag, great content, artwork, advertising only at the back ect. This would have to be subscription only, with a price tag that reflects the way the whole thing is put together. I buy Fieldsports Magazine at 5 a time so if a dedicated high quality print stalking magazine was priced around this mark I dont see why i wouldn't pay the same. Similarly if an online mag has decent content and is free, I would put up with banner and click type advertising, no problem.

  8. #8
    There's a magazine that's called earth dog running dog,its got Nowt to do with stalking and is more to do with terriers and lurchers (not really our thing on here) but the point I'm making is that this mag has a loyal following,it isn't an expensive glossy advertising gizmo although it has adverts related to the topics and its by subscription only,isn't it about time we had something like this related to stalking and rifle shooting in the UK
    only when the last tree has been felled,the last fish caught and the last river poisoned will man realise he cant eat money

  9. #9
    Quote Originally Posted by nemo View Post
    There's a magazine that's called earth dog running dog,its got Nowt to do with stalking and is more to do with terriers and lurchers (not really our thing on here) but the point I'm making is that this mag has a loyal following,it isn't an expensive glossy advertising gizmo although it has adverts related to the topics and its by subscription only,isn't it about time we had something like this related to stalking and rifle shooting in the UK
    It was tried a few years ago mate , remember. It failed due to the fact that stalking folk will not purchase mags or books on deer.

    As you say though bring out a book regarding lurchers or terriers and it sells out straight away

  10. #10
    My daughter in Australia sends me a copy of their SPORTING SHOOTER magazine each month.
    It is one of the best I have ever had in my lifetime.

    Look for Sporting Shooter is the website for Sporting Shooter, Bacon Busters and Guns Australia magazines

    HWH.

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