I have a Burris eliminator on my 308 and I took it out the cabinet tonight and shot 2, 6 point roe bucks an old mature buck going back 40 lbs clean and a youngster that had been causing an awful lot of damage to the trees.
The reason I mention this is because the deer didn't know that I didn't take the Swarovski scope out of the cabinet tonight!. I find that I use the burris more in the summer as it is poor in low light conditions. They are quality scopes but if you have the money and only have one rifle go for the Zeiss, you won't be disappointed. But if you can't afford that much the Burris will serve you well.
I started out with a bushnell and that rifle lasted me a few years and accounted for 4 species of deer.
Good luck.