To put the devil's cap on. Forget the designated use printed on the bullet box for a minute - and just suppose - - - - - - . Most bullets have a 'window of expansion'. In other words, they need to be propelled at a certain speed in order to reach the impact velocity which will begin to make them work.
Many who load these bullets will be vermin hunters who also like to send their bullets away at the speed of light in order to obtain flat shooting for distant foxes.
In some instances, the faster these bullets are propelled above the speed at which the 'window of expansion' begins, the more expansion will be obtained until they will simply explode on impact.
Beyond this point, they will either lose their expansion and are going so fast that they will project straight through, or will simply powder and blow the hair and some skin away, leaving terrible bruising and flayed ribs.
There are perhaps several reasons why some people do not experience the blow-up problems, but the main one, I suspect, is that they are content to propel the bullet at velocities nearer the bottom of the 'window of expansion'.
I believe that it boils down to a mix of lowering the velocity, thus getting the bullet to work less explosively, and good accuracyin hitting no heavy bone - unless the neck vertebrae or the skull behind the ear is involved.
OK There will be commments on all of this - I'm sure - but without counting - there appears to be at least fifty percent of incoming messages which support the use of V MAX as an acceptable bullet on deer.
Something is happening here and in the interests of explanation it deserves discussion.