Well that's the only way that they and any of the rest of the printed press make any money... I noticed that in the US and Canada, most hunting magazines are shifting to a primarily digital platform. I really enjoy Outdoor Canada on the rare times I'm over there, but it's hard to find even there. I looked at their website for subscription rates and it was about half the price for a digital only subscription. That hugely reduces their printing and distribution costs and potentially massively increases their possible audience. For CA$19.95 a year, I think I may subscribe to the digital edition! But I do just like having proper paper magazines though, it's not the same on a screen.
I haven't missed an issue since 1992 I don't think. Not as impressive as your score though!