Yes I went through most styles until I found the O'Tom version, just brilliantly effective. I have not had a failure with them yet, whereas 15-20% of the ticks did not come out cleanly with the tweezers, loops and Stainless forks I tried before.
My little Springer seems to be a tick magnet, she had 27 on her after a week in Arran wandering around. Quite often she has a few if we go any where near a sheep field around here.
The big trick as shown on the video on O'Tom site is to just twist and overcome the urge to pull them off. The BBC article linked in the OP gets it wrong by saying pull.