Global. Period.
For kitchen knives, stay away from Damascus steel. Unless you are absolutely meticulous with cleaning them, they will eventually rust and delaminate. There's a reason professional chefs don't use them in a restaurant kitchen.
Victorinox are great budget blades. They're a great bang for the buck, and if you chink a blade busting a bird down, no biggie. They're cheap enough to replace with little heartburn.
Whustof? Meh. Depends on the level/grade. Not a fan of beveled edged blades for kitchen work.
Not sure if you can get them in the UK, but MadeIn has been a decent brand for cutlery, scullery and plateware, without spending a fortune.