I'd been kicking round an idea of a package that would deliver 175grn .303 ballistics but out of a short/handy rifle for some years, when Mike said "Well why don't we build one then!". Following a couple of prototypes (Zaitsev and myself in africa, ran these to 1200mtr at 3k'ft altitude. And some very good friends in the US have been using this profile for some time) Mike eventually went with the "Ratel" profile which as you can see has shown great success.
What we have tried to provide is a high BC 180/190grn bullet that is still supersonic at 1K+ and delivering in excess of 500ft/lb on target from an 18 inch barrel.
With the 7mm it's roughly the same principle, but here's the bigggeeee..... even better BC bullets, with the fact that most 7mm bores seem to shoot a lot smoother (7x57 case in point). Also the 7-08rem is the ballistic twin of the 7x57 Mauser in a more efficeant case.... What's not to like?
My 7-08rem shoots 120v-max, 130+150 SMK's to the same point of aim at 100mtr, it's just a matter of drop from there out to as far as I like.