the answer as to which is the best wll depend on what you want the scope to do ...
Given the nature of the forum its reasonable to assume deer stalking but some background to why you have picked these two will allow posters to give a more detailed/foccused appraisal of what they'd recommend and why thats relevant to you
tbh I like Swarovski as a/ the lenses are fantastic even though I hate the Z look and B/ its abtter known brand and might be easier to resell with potentially better value retained?
I use that swaro for stalking and foxes and the only thing I will say with the reticle is its very thin. I had a non illuminated version and didn't get on with it at all as I used to loose it in low light or under the lamp on dark backgrounds. However I swapped it for the illuminated version and its a cracking scope nice and light and compact versus some of the competition as well