I have the 52" version I've had for at least 5 years, which was secondhand when I bought it. I also have an Aim bag too. The Elltech isn't quite as robust, but it's much cheaper as you mentioned.
The Aim is worth the extra if you were dragging your rifles through gravel, stone and formidable thorns, but if you're just carrying a rifle from the safe to your car and then to a shooting point, the Elltech is more than capable and where I would spend my money if I had to again.