I have this 'scope on my HW100 air rifle. It is nicely made and finished, and the FFP reticle works well at high magnification.
The turret clicks are 1/8 MOA and precise and repeatable (tested with my collimator), albeit rather stiff. The glass is quite clear, probably worth the price, but don't be fooled by the hype, it is no better than that.
It holds zero, and the zero does not shift when zoomed (nor should it with FFP reticle)
However it is rather spoilt by the fact that when adjusted below about x6 or x7 magnification the field of view does not increase, rather the magnification reduces and the view tunnels. So there is no benefit from using it below this magnification, it doesn't even seem that the depth of field benefits at lower mags.
It is rather fussy about eye position, the exit tunnel is not large.
The eyepiece focus is old-school, a lock ring is used. No "fast focus eyebell" here. It is also quite a long 'scope.
Understand that it is actually only a 7-14x44 'scope. Yes it goes down to x4.5, but there is no usable advantage in the lower magnifications. TBH in this range a 50mm objective, or larger, would be more use for light gathering.
For my use, precision air rifle shooting at 20-50 yard ranges it is effective. It would also be useful on an accurate rimfire. For centrefire rifles I have other 'scopes which are better suited.
It is actually a Weaver Tactical, rebadged for the UK market.
I bought mine second hand, I would not consider the asking price (over £400) for a new one good value.