I considered whether I could be bothered to write a reply to this thread, but decided one female comment in 5 pages was probably not representational!
Well done BASC and thank you Conor. The new website looks clear and signposts well. Using Women rather than Ladies does, in my head, open up to different demographics. Despite being far from a Lady, I have recently got over myself and joined the Ladies Stalking on FB, as I think it is important to help with being a non-judgemental mentor. I see many of you from SD on there, and thank you for a lot of really generous assistance. But, it's not even touching the lives of most women. Even within the military, where women fire rifles as a work activity, the overwhelming reaction is that stalking / game shooting isn't "female". This is programmed from a young age, and unless women are lucky enough to have a friend / partner / parent who introduces them into the sport, the likelihood is that the hideous toy industry and increasingly polarised SM-driven social conventions on what is acceptable male / female activity, will have delineated them into a pink plastic world of service (whilst the brothers have fun with nerf guns then air rifles and are primed to enter the shooting world).
Shrink It And Pink It has traditionally been an industry standard. In my younger days, I was offered alternate pistol and rifle options to the blokes, with smaller calibres "because I'm a wee weak woman". They were poor options. I took things into my own hands and made changes like a front pistol grip and a cheek raise / slim pistol grips. This was enabling, and meant being able to fire 7.62 / 9mm with no issues, rather than being disadvantaged compared to the lads - all of a sudden it was a kit issue not a female issue. Perhaps this is one of the ways where BASC might come in: offering demo rifles and shotguns so that women start with appropriately sized kit (it's about the dimensions to allow the marksmanship principles: doesn't need to be lightweight (most women are really happy with any calibres once the stock fits and it has a decent balance point)). The fact we now have off the shelf stocks with adjustable butt and cheek pieces is down to a lot of quiet and hard work over the years to get manufacturers to see how they can increase all their sales by taking women into account, including non-standard men! It means there is no excuse for being disadvantaged or put off due to poorly sized rifles / shotguns.
It is more difficult to become something if you never see an example and you don't have role models who look like you do. That is a well-researched effect. For all of us, increasing any and all shooters should be embraced and supported - the more of us there are, the harder we will be to shut down. I don't claim to represent all women, but I have spent decades mentoring and helping my fellow females to see that shooting is normal for women, so possibly do have a fairly good handle on it. But this is a multi-faceted issue. You would not believe how many women are scared of the dark for instance. Next few series you watch on telly, just have a look at it with fresh eyes as it's always the woman who ends up dead and naked, attacked in the gloaming. It might not even register as a bloke, but it has a cumulative knock-on effect and has put off many friends who don't feel comfortable alone in a wood. My argument has always been that a .308 between the eyes would slow any potential attacker down!
When you are part of the "in crowd" it is very difficult to see how hard it is to actually break into that crowd. So, although the opportunities look equal, they are far from being so. Examples from female mates of why they can't take up opportunities to try stalking: childcare; cooking dinner; running kids to clubs; sorting the dogs out - strangely my male mates regularly have a laugh about how they've left their wives doing those jobs and do manage to come out... But, even within the arguments on here, I see lots of goodwill and I am truly grateful to be in a world where that goodwill is normal.
Again, well done BASC for being a small part of the solution and adding to, not dismissing, all the other innovations that mean more people are being given opportunities to be introduced to shooting. Vive La Revolution!