I had one (4-16x50 Illuminated ASV) but didnt like it, so sold it to my shooting buddy for what i paid (£600) and he now has one on each of his barrels. He loves them. They're nice scopes but i preferred the 'bomb proof' design of my old S&B scopes. However none of his have broken and he treats them terribly!
One thing to note, the 4-16x50 V4 were selling for £600, the 6-24x50 V4 were selling for about £650 i think. They realised they've under priced them so now have bumped up the price considerably.