I'm not so sure that they have an anti-element. Personally I think that they will align themselves in whichever direction is most likely to make them more money. By acquiring Kinrara Estate and promising to plant trees they were able to boast to the useful fools that support them that they are now carbon neutral, thus enhancing their green credentials. They would not want their new estate to engage in fieldsports because that may well alienate some of their useful fools, so they had no need for keepers. Laying off the keepers saved them a salary and allowed them to sell off their houses. I'm quite sure that if they had found that all of those who drank their pee-water were deer stalkers or grouse shooters they would have kept on the keepers.
Given their actions towards their own staff in the brewery, their aggressive self-promotion over the years and the events in Kinrara I feel that they are completely without morals and only care about the money.