To understand this just consider that hunting is a consumer-led industry, here in the UK as much as in the States.
When I lived in Texas this type of pheasant shooting was commonly on the menu on many game ranches - basically you bought a “50 bird day”, so they drove 50 pheasants in crates in the back of a pickup to the top of a hill and released them, launching them over the waiting guns down below. Customers want to shoot birds, and are willing to pay money for it, and so that’s what the market provides. I have, quite literally, been there and done that. I’m not particularly proud of it now, but back in the 80’s it was nothing unusual. It may not have been as brazen as in this video, and fortunately this was in the days before mobile phones and the internet existed, but it happened just the same. The same ranch also offered wild (and I mean wild) turkey, hogs and javelinas. I hunted those as well. The ranch existed then - and still does today - because there is a market for it.
However for all the disgust shown here, when it comes to a lot of the public (and not a few of the shooting fraternity) it will be viewed in moral terms as little different to releasing thousands of pheasant and partridge onto ground, so that they can then be driven in their hundreds over a line of paying guns. The birds might be out there a little longer, but the principal is really not that different. After all it wasn't that many seasons ago that "topping up" during the season was commonplace. As it is, there is now a market where 400, 500, 600, even 1,000 bird days are not unusual, and just this week I heard of a high-bird shoot where they suggested a shot to kill ratio of 12:1 should be expected. How have we got to the point where a ratio like that is something to boast about?
Whether from a crate or a pen, these birds are being reared and released for one reason and one reason only - our sport. Whilst the definition of the term "sport" might vary, from a hard-line moral perspective it is difficult to put a Rizla paper between them.
There is another thread currently running on here about bird of prey predation. Whatever the arguments about excessive BoP numbers, such actions come about because of the focus on money that seems to be behind some commercial shoots in the UK. It is often put down to “bad apples”, but after so many years, and so many bad apples, why does it still happen with such monotonous regularity? It is commercial pressure that is driving such behaviour.
What we see in the videos here may not be to our personal liking, but the worst excesses of our own game industry don’t suffer much scrutiny either. We can all sit here and say “yes, but I'm not like that, I only shoot wild birds/small days/flighting duck", but at the end of the day we are - in the public’s eye at least - all part of that same industry.
So a little more introspection, and a little less of the "holier than thou" attitude, might be in order before so vocally condemning our cousins across the Atlantic.