^^^^ Exactly this. I’m no cook (but I avidly watch Masterchef and GBM) but thankfully my eldest daughter is and routinely presents us with fine dining (only real upside of STILL living at home) and I have learnt much from her I can recount to customers when they engage. In a couple of instances, some have also phoned her for advice, going on to become regular customers. I do enjoy “those” conversations- you never know exactly where they will end up but invariably, having engaged, most pull through to better understanding outcomes and many to sales.I get asked that a lot too, which is good. The last thing I want people to do is take it home and treat it like beef because they don't know any better. Conversations about cooking often result in a customer buying a wider range of venison products than they had originally intended, because they've been inspired to try different things.