I really disagree with this, and the very flimsy 'science' it's based on.
There is no good evidence that sika will outcompete red on a national level. Absolutely none, despite a lot of people putting in a lot of effort to find some.
They may do so in some very specific local contexts - such as dense commercial conifer plantations. But even there, the more likely explanations for sika being more abundant in those areas are simply that (a) reds are much easier to detect and shoot, and (b) reds were absent or at extremely low density when sika arrived in these areas. There is NO good evidence of sika displacing red from anywhere where red were abundant when sika arrived.
There is also no evidence of ongoing hybridisation with reds. 15 years ago, the fear was that the whole GB Cervus population would turn into a hybrid ‘swarm’. This hasn’t happened. There is no genetic evidence for recent hydridisation events: all the detectable introgression is now several generations old. Yes, there are areas with hybrids, but these are descendants of cross matings that happened in the 90s and early 2000s. There are large areas where both species occur, and no new hybridisation.
This article is based on some extremely shoddy work published last month that trotted out tired old claims about sika being some kind of Uber deer, based on data that I'd have failed an Hons student for. The fact is that sika have been out there for over 100 years, and during that time BOTH red and sika numbers and range have expanded. The comparison with red and grey squirrels falls completely flat.
Sika are a commercial pest if you're a forester. They may cause you some problems if you're attempting to regrow native woodland (though we don't yet have much data on this). They don't seem to much like arable land. They largely avoid the open hill and rough grazing.
Any landowner with a well implemented deer management plan informed by clear objectives and decent population data will effectively manage sika just as well as any other deer. There really is no need to be alarmist about them.
(All of this I told the Non Native Species Secretariat in the Invasive Species Risk Assessment I wrote for them last year. They were very unhappy about it, and I suspect the recent uptick in anti-sika material appearing in various places is because someone on the panel leaked the draft report).