Looking for suggestions for .308 hunting ammo for a new hunter
3 questions I would ask...
1. Target species......Let's assume Munty, Roe and Fallow
2. Selling to game dealer or personal/family and friends consumption......Lets assume personal/family and friends
3. How often you will stalk....Lets assume every couple of weeks so 26 times a year with an average of 3 shots each time to cover off zero'ing as well (4 boxes per year)
If this looks right then cost shouldn't to be the issue, even at £50 a box you are only looking at spending £200 a year and frankly you can buy decent ammo, Federal, Sako, Norma etc for much closer to, or even below £30 a box.
So my advice, gained from using the .308 for the past 30years+ would be to go into your local gun shop, ask what they have in 150gn soft/lead tip, make sure they have plenty in stock of whatever you choose. Take 1 box, make sure it shoots well in your gun (almost certainly will as the .308 loves just about any traditional bullet in 150gn - 165gn range) and once you can confirm its all good, go back buy 5 boxes and forget it for the next year to 18 months.
The beauty of the .308 throwing a 150gn round (or 165gn) is that it will kill everything in the UK including Boar and Red's but so long as you get a simple 150gn hunting bullet and avoid the plastic tipped stuff, it won't make a mess of anything. Avoid any ammo that quotes super fast speeds (2900fps+) as this will cause unnecessary entry and exit damage and the .308 likes to run out somewhere in the 2600fps to 2800fps.
My personal favourite for many years was the Federal P308C which is a 165gn round, but I would probably look at something more in the 150gn now just to keep it as flat as possible.
On the other hand is you do need to use copper then again go see what your local gun shop holds as a stock item and try that. I would still stay in the 150gn range but 130gn would also be OK but be careful of silly speeds (2900fps+) that cause the extra damage on entry and exit and be really careful that what you buy is a pure hunting bullet as there are lots of fragile bullets being sold as 'Hunting/Varmint' and they cause a lot of damage.
There is a lot of chat around getting the copper bullets up to 2900fps and above but if its a new hunter then shots are likely to be (and should be) in the 50m-100m range which does not need excessive speed. Its only when you are up into the 175m+ ranges that speed starts to matter with copper.