Sorry Carl, I was teasing a bit

. Robbie's reference to watches vs optics was always going to open the door to all sorts of comment. What made me reply was that your point about 'function/cost' in optics vs watches is well made, and valid, but then you say in another post that you have a Submariner and Breitlings, as well as your Casio, which made me chuckle....hence my comments.
It has always seemed to me that people purchase items for a broad swathe of reasons - function, reliability and cost, probably being the three main reasons, followed by quality (or the perception of it..), and good old pride of ownership. Many, however, don't spend much time researching what they actually need, against what they think they want....but that's another discussion.
Over the decades, many scopes have come and gone. I confess that I've usually gone for the premium makes, but on occasion, I've used other brands, notably in Africa (usually American scopes due to availability vs cost). Some were good, others were just junk. Thus I think Robbie from Cluny has a point, although many of the more recent mid range scopes are now seriously good in performance terms, and also good value for money.
A big discussion, and respect to Cluny Country Store for starting it. Apologies again for ruffling feathers, Carl