Ordinarily I would agree with you - I've grown tired of the usual suspects with more advertising than content; and then the content you get is more often than not thin and benign copy. When I've bought Rifle Shooter it's been ok but still a time filler (as mentioned above) offering little more than its purchased intention.
However (and I've been meaning to post something for a while and this thread has reminded me whilst I have a minute) about six months ago I stumbled across a new hunting quarterly bookazine, whilst looking for some Scandi decorating books for the wives birthday. It's called Pursuit International -
Pursuit International | Ethical Hunting | Sustainable Living
Whilst it won't be everyones cup of tea I know that there are quite a number on here of discerning readers that would appreciate it. At £12 it's not cheap but cheaper than the equivalent 12 copies of the shooting times and no adverts!! 130 pages of hunting, shooting, fishing - solid, well written articles and stories from contributors all over the world and beautiful photography. It is an 'ethical' magazine (field-to-forkish) so there isn't much camo or huge bags pictured but it does write to what a growing number of us know to be the sustainable face of shooting for the future.
I have no ties to them but really like their content - nice to have something to keep for a change rather than put out in the recycling the same day! There is also an opportunity for those who are minded to become contributors and share their stories and photography. This is the kind of stuff that would even interest those that don't shoot and certainly help to inform decision rather than 'anti-ise' them.
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