Nothing to get excited about here.
A 12 micron 320x256 sensor and 35mm lens is low res by todays standards although they have gone big on the display which will improve the image in add-on mode
Swarovski have a fully deserved reputation for their excellent glass - the only problem is that, other than the small ocular lens, there ain't no glass in a thermal

Zeiss have a thermal spotter (DTI35) which has pretty much bombed
Leica have a thermal spotter and thermal front add-on which aren't breaking any sales records
Now Swaro come to the party with a product that is no better than "middle of the market"
Some will buy simply because of the brand, but there are already better products on the market for a lot less money
The product is not on the market yet, but the marketing blurb does mention anything about warranty - i.e how long on the electronics
Cheers
Bruce