I've always found it strange that when Swarovski repair an item at no charge, everyone says "Wow. Swarovski really low how to look after their customers - that's why I buy Swarovski".
But when Vortex do the same, everyone says "If they made a better product, they wouldn't have to repair it in the first place."
I've yet to meet a Swarovski owner who hasn't had to return at least one of their products to the factory. Go figure.
There is a old tenet in marketing that goes something like this: "the first indicator or perceived quality is price". i.e. if you charge five or six times over the going rate for an item, people will intuitively recognise it as a quality item regardless of what their first hand experience or communal wisdom tells them. A classic example of this is the Range Rover - it's hard to find a more unreliable motor on the road, but people still aspire to owning them, even although they bring nothing but misery and costly repair bills.
In my experience the performance of Weihrauch sir rifles and CZ rimfire rifles can't be bettered regardless of how much money you throw at it. Yet both Weihrauch and CZ are all-to-often considered utilitarian workhorses, rather than top-end. the same can be said of Tikka centre fire rifles to some degree.
