This is an award, not a medal, so nothing you can physically pin on your stalking hat or jacket so far as I am aware
My take on this is that BDS are looking to use this new scheme to cover off Continuing Professional Development (CPD) from a deer management perspective. CPD, for those who may not have come across it before, is "a combination of approaches, ideas and techniques that will help you manage your own learning and growth."
DSC1, DSC2 and the Deer Management Course are good in as far as they go, but they are perhaps symptomatic of the type of qualifications needed in order to "tick the box", i.e. you do them and move on to the next one, or do them to achieve a specific goal (FC lease, etc). They didn't start out this way, but that's seemingly what they have become, at least in the case of DSC1 and DSC2.
CPD is looking more at the range of skills and capabilities an individual may achieve over the course of their working life, allowing them to define and achieve objectives throughout their career - whether that's as a recreational stalker, a land manager, a gamekeeper, a professional deer manager or whatever. Some of the skills and awards are permanent (e.g. DSC1 and DSC2) whereas others are temporary and need to be renewed (e.g. First Aid at Work). CPD encourages the individual to think ahead in terms of what skills they might need in order to meet or develop their expertise over both the short and long term.
Doubtless some will see the above as management-speak bo11ocks, and I'm not saying that BDS has necessarily got it right in defining different levels of the "award", but providing individuals (and potentially employees) with the opportunity to more formally recognise a broader range of complementary skills and competences is generally seen as a good thing.
What I can't quite figure out, however, is where the demand has come from for this new initiative....stalkers, employees, public bodies???
P.S. I still love the idea that this is all a money-making scheme. Just take a look at the BDS Annual Reviews if you think that's the case. Their training income in 2013 was £158,331 and their training expenditure was £157,581, so training made a whopping profit of £750. In 2012 their training programme made a loss of just over £30,000

. So this is not exactly a huge money-spinner.