Once upon a time, around 2012, I bought my first rifle and for a variety of good reasons, applied for a 7mm-08. Then I set out to buy a variety of different factory loads to see what worked best in my rifle. I found that few gunshops had any in stock around London (there are not very many anyway) and that some brands were 60 quid a box. I managed to find four boxes of assorted Federal and Remington loads. The Remington ones were awful in my rifle. The Federals were both very good. I was subsequently given most of a box of Federal Fusions by The Deer Man on here, and they were equally good. Frankly, any of the Federals, be they Fusion, Power Shok or Vital Shok were just fine, but they were expensive. For stalking this didn't matter, I don't use half a dozen rounds a year on deer. For practice it was totally unaffordable. I first went down the road of custom reloads, essentially specifying a copy of the Federals. They weren't very good, but they were a lot cheaper.
Then, some well-meaning reloading proselytisers on SD started sending me assorted bits of reloading kit to make me see the light: an old RCBS press, a set of Lee dies, funnel, scales, etc. All I had to do was buy powder, primers, bullets and the Lee reloading book. Turns out it's easy, just follow the process. But it takes a while to do all the testing as I had to go down to Bisley which is a bit of a mission. Anyway, since then, I can reload 7mm-08 rounds to my heart's content with FMJs for practice, and have the same load with hollowpoints for stalking. A shoebox full of kit has kept me going for five years now. After the initial outlay, the cost is totally negligible, and now I can have bullets posted to me.
Honestly, it's easy and worth it. And now I know I could buy a rifle in any obscure calibre I liked. All I need is paperwork and a new set of dies.
Failing that, the Federal stuff is awesome, and the Fusion is quite affordable.