People buy a vehicle to suit their needs. Who is to say that those dropping their kids off at school don't have a genuine reason to own a pick up?Is this down to too many people taking the **** and using their shiny new 4x4 off road vehicle to drop the kids off at school every day or just to drive to the office and back pretending it’s a work vehicle when it’s being used as a car?
Lots of people tow horse trailers, caravans, carry a pile of bikes, dogs or whatever.
Just as generations grew out of saloon cars in to hatchback and then into SUV's many families have now outgrown these. A pickup is a brilliant family load carrier when you are 4 up plus dogs and all the other stuff that goes along with them.
Personally I tow a caravan and could go back to anything smaller. It has the load capacity, tow bar capacity, space in the back for awning, chairs, dog, food and drink. AND it was way cheaper than the medium/large SUV I would have needed to get the same towing ability.
Oh, an I no longer have ticks in the cabin of my vehicle.