I think the biggest challenge is lack of understanding these days on how to control recoil, and it seems that novice shooters are growing up with a view that a very light hold, and a rested position is the only way to shoot. This stems, I think from benchrest and heavy long range sniper style shooting with bags, bipods and non trigger hand controlling the butt, with shooters initially starting on PCP type air rifles.
If there is enough weight, and / or minimal recoil because of cartridge, muzzle break or moderator, this probably works. But with lightweight rifles and reasonably stout cartridges then this is a challenge. And 308 definitely has enough recoil that in a light rifle that doesn’t fit it can be troublesome. For that a 243 can also be irritating to shoot.
I am just old enough and started shooting long enough ago that learning to handle recoil was a prerequisite to accurate shooting. First centrefire rifle I really shot was as 14 year old cadet was .303 No4, and that certainly kicked if you didn’t hold it tight. And we all grew shooting spring powered air rifles, and they certainly jumped about. Bipods etc were unheard off. If you wanted support you used a sling or a bag.
And as for shotguns, in the 1980’s straight gripped side by sides still were the norm. And again you soon learned a firm grip on the barrels dramatically tamed a 12 bore.
I don’t have a lot of experience on image intensifing type optics, but they do seem to have a smaller eyebox with eye closer. And often they seem to need quite an unergonomic hold. Probably fine to shoot with minimal recoil. But I wouldn’t want to shoot one on a kicky rifle.