I think there were two parts to the story - one part was that it you put it on thick enough the midges stuck to it before they could bite you. The other side is that it did contain some citronella and this has a very mild anti-insect type action that is extremely short lived - it's very volatile. It was, however, never designed to repel insects and while I'm sure there's someone on the internet who claims that they go deer stalking with a pogo stick and it works really well for battering the deer to death life would be much more simple if they'd just use a rifle designed to do the job at hand. When there are good solutions designed to deal with the midge problem why would you use something designed for a completely different job?