This is good advice, get out there and shoot some deer. Think about what kind of bullet you are shooting them with and how fast the bullet is likely to be going when it hits them. When you aren't shooting deer have a read of Nathan Foster's knowledge base, it won't do you any harm. Then you can form your own opinions from experience and gain some understanding of how bullet construction and terminal velocity affect how fast the deer you shoot are likely to die and how far they may run. It's not rocket science and deer don't always react the same way to the same shot but I am always happy to listen to what people who have shot literally thousands of deer have to say on the topic.Suggest you get out there and shoot some deer as that will teach you more then you will ever read.
Limit yourself to ranges you are comfortable shooting at as we are all different. There are lots who disagree with head shooting and lots who donts...you make your choices and live with the consequences.
I shoot 6.5 Creed and .243 on the deer and whilst I only shoot limited numbers I learn more each time. Frankly, the only guarantee to drop an animal on the spot is a head or neck shot, or a shot that takes out the 2 front shoulders. I have shot fallow at 50 yards that have run 20 yards and yet virtually identical bullet placement at 300 yards and the deer took 2 steps...as has been mentioned deer dont read the same books.
In practice in the UK you are usually going to be shooting deer within the mean point blank range of your rifle and unless you are using a very frangible or very tough bullet it will kill deer effectively as long as you hit them in the right place. Thinking about the type of bullet you use and where you put it is no bad thing though.

