The pic is of a Welsh tup I bred and did very well with at shows about 12 years ago. I used the same photo on the front cover of the first book I wrote on sheep husbandry.
VSS is short for viable self-sufficiency, my farming ethos and the title of my second book. I was already using that name on a few farming / smallholding / self-sufficiency forums, so I just stuck with it for this one.