On virtus precision site they state the reason they develop as they do it due to ricochets they've previously had with the likes of Barnes... Or certainly words to that effect. The people who have written write ups in their site who presumably helped develop them also stated the same thing.
What a number of people forget is once copper has gone through, without as much expansion as a cup and core, they exit with a much higher velocity and are still quite a large lump of copper. That in itself would lead to more zings in to the distance. The above isn't to start an argument, just basic physics. Designed to pass through-dont expand as much-higher velocity carried out the other side. I'd liken it to an FMJ and we all know they zing