you and me both, think pulsar unfortunately pricing themselves out of the game. Think the nocpix is infra ray re branded, seems to have good reviews!
Yes, they rebranded as Nocpix to get around some trouble in the US I believe (US/China relations being what they are).
Pulsar is marketing themselves on two main points of differentiation at the moment. 1, European built. 2, being honest about NetD ratings etc. On the first, so what I say. My biggest TV at home is made in Korea, another made in China. Both are superlative offerings. Most things are built in China and having met the Nocpix and Hik guys (most of them Chinese) at the recent shooting show, I was impressed by their technical knowledge and interest in developing even better products in future. Why shouldn't Chinese made products be of high quality? On the 2nd point - they do have a point, anyone can claim to have a sub-15mk NETD or whatever, but nobody is out there checking. If they really want to claim that they are the only ones being honest about it, then they ought to do a proper scientific test of their competitors products and publish the results. There are any number of ways they could do this. However, they won't because they know that they'd likely be sued (even if the claim would be ultimately unsuccseful) and won't want to put themselves to the cost of that. I expect their margins are much tighter (EU labour costs etc being much higher) than the Chinese manufacturers, and so there is little slack in the accounts to cope with such a claim. I haven't looked closely, but it would seem that the Chinese companies are much bigger organisations than Pulsar too.
I was dispapointed though with the latest release from Nocpix. I don't think the world really needed another set of thermal LRF binos without night vision. They needed really to play catch up with Hik's offering.
However, Pulsar really disappointed me at the shooting show. When I asked them when they would be bringing out a comparable product to the Habroks - I got completely blank looks and they didn't really seem to understand the question or why anyone would want multispectral plus LRF. Not just keeping a lid on future plans, but they just didn't seem to have any (or know what the company was planning). That was disappointing.
