Why not? 10x is much better for spotting "Suspicious characters" than a 4x SUSAT. Spotted IED's and the james blunts that were laying them with those bins as well. They could possibly be credited with saving a life or two, and on the other side of the coin helped Take some of the right ones.
Nasty scratchy sand can be kept away with a case after all. They looked as good at the end of that tour as they did at the start.
Imagine trying to spot some **** creeping around in this sort of terrain with the Mk 1 eyeball or SUSAT:
Sometimes you just have to use what's available to you, and they were mine to use