try a few out, your eyesight is the key factor in this, its not always price / build quality or reputation that sways the descision. ive had alsorts of scopes, S+B, swarovski, lecia, tasco, simmons to name but a few. to be honest i carnt really see much difference between the high price scopes when it comes down to image quality. i have settled with meopta after nearly 15 years of other scopes. for me the meopta artemis 2000 7 x 50 is by far the best scope i have used (buld quality, relaibilty, clarity, reticlue choice,warranty and price taken into consideration). infact i have just bought another one for my 270! I am not saying it is "better" than anything else but for my eyes it would seem that it is!
Main thing is to try them out for your self.
happy shopping
Skipp.