LOL! I'd argue that obesity was the leading cause of death across the developed world, but whatever....How many people died last year or the year before that from eating game meat?
What ever the number it can be further reduced by the voluntary ban and personal choice not to eat game meat containing lead.
yet
Smoking is the primary cause of preventable illness and premature death, accounting for approximately 74,600 deaths a year in England. Smoking harms nearly every organ of the body and dramatically reduces both quality of life and life expectancy.
When the HSE ban smoking I will start to take them seriously.
As to the new long range .22LR, I'd guess it because Rimfire LR PRS matches are becoming very popular. Add to that, that high end, 700 footprint, .22LR rifles (RimX, Vudoo, etc.) are beginning to be sold in large enough numbers to warrant their own specialized ammunition for those competitions. A lot of folks are using those actions, setup for .22WMR, to run 22LR cased rounds with very looonnggg, high BC bullets for this purpose.
BTW, Lapua's website it down, and the link isn't working...

