Quite possibly, as which commonly hunted game, at ethical hunting distances, would require a 7mm bullet with that sort of sectional density launched at 3000 fps? Maybe certain quite tough game at 200 yards +, but then again isnt the 7mm rem mag, or even 280 or 7x64 doing that job well enough, already?
And as i understand it, it runs on 80.000 psi of pressure to make that happen, which i am not sure is great for the longivity of the action or barrel either.
Ah well, each to their own, i guess, in the end it's up to the buyer to decide which rifle and cartridge to opt for.
PS. They're not all marketing ploys though, i'd say, as the 6,8 western addresses the 270s lack of fast twist rates, that some thought were lacking. Well for North American hunters mainly perhaps, as european hunters could just opt for the 7x64 and get most of the same things that the 6,8 western offers, but with greater bullet selection, i'd assume.