Deerstalking Fair, Newark Showground, 29th & 30th November, 2014

We also enjoyed the fair, it was smaller than expected but it has no hope of growing without our support does it? Hopefully meet more fellow stalkers next year! :)
 
A big thanks to all the members who visited us at the fair this weekend, it was a pleasure meeting you all! Nice to see quite a few faces who had also made it to Kelso too. Thanks also due to Brian, Stevie and Kevin for all the hard work organising and running this fair which we have to remember is the second one they have done this year and significantly further from home for them too.

As has already been said above, yes it was quieter than Kelso but it was also in a hall twice the size of Kelso so obviously people were more spread out. That said, if another fair happens at Newark next year it would definitely benefit from more support from stalkers this end of the country. There simply HAS to be a significant demand in England, there are enough of us stalkers here!

Speaking personally, I arrived at the fair not really looking for much.... and after one lap of the hall yesterday I'd managed to spend nearly £200. There are so many products aimed squarely at stalkers you just won't get that anywhere else.

Well done too to all the traders, some of whom travelled considerable distance and well outside their normal catchment area in order to support the event.

Alex

Here are a few pics for those who didn't make it so you can see the sort of products available...

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More pics...

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p.s. although Andy from Moray Outfitters only mentioned it once every ten minutes for the entire duration of the event I still managed to detect some subtle disappointment in the absence of Sheila's dundee cake from the SD stand for which I can only apologise! :lol:

Hopefully John and Sheila will be back on the stand at Kelso! :D
 
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Question: how many here purchased a new rifle or ordered one? Also, how many spent over £250 'at' the fair ...excluding parking and food and entry?

I didn't spend much but the washing machine operator spent over £300 on herself!
 
I travelled down from the Scottish borders with my stalking mate and called in on the way. It turned out to be a bit of a cross country trek but we made it for 2:30. Dogs in the car along with the weekends haul, stalking gear on still with sh** included.
On arrival I must say the large building did overwhelm the stands a little, but it was nice to have plenty of room to walk from stand to stand.
My overall opinion is that the gear on offer all seemed to be of good or high quality. There was absolutely everything a stalker needs (not could have but actually needs) from a cleaning patch to the new rifle and top end optics. Quality clothing, knives and larder equipment including some pretty smart mobile units and other organisations and advice. I was impressed with the range and quality on offer.
However I did seem to get round the show rather quickly (about 2 hours) even with a bit of chat here and there. I didn't buy much at all. £2.40 donation to the site for a couple of coffees and a £1 for a magazine. (Bargain).
Had I travelled just to go to the site I may have been a little disappointed that I spent as long travelling as at the show, but then there's little point in having 10 stalls selling coats, 10 selling knives, 10 with guns la la la. So how to find the balance is difficult.
I am pleased I went and feel a bit of self gratitude that I supported what is the only show to give it a go down here.
I hope it's run again and I could go earlier and perhaps get involved in some DI type talk or seminar on cull planning, or how to assess what roe or fallow heads should be taken etc.
I hope the traders did ok out of it and will continue to see if year two could be even better. Well done to the organisers for sticking with the concept of Kelso. I didn't see any chavs or pikeys which was a relief.
 
I travelled down from the Scottish borders with my stalking mate and called in on the way. It turned out to be a bit of a cross country trek but we made it for 2:30. Dogs in the car along with the weekends haul, stalking gear on still with sh** included.
On arrival I must say the large building did overwhelm the stands a little, but it was nice to have plenty of room to walk from stand to stand.
My overall opinion is that the gear on offer all seemed to be of good or high quality. There was absolutely everything a stalker needs (not could have but actually needs) from a cleaning patch to the new rifle and top end optics. Quality clothing, knives and larder equipment including some pretty smart mobile units and other organisations and advice. I was impressed with the range and quality on offer.
However I did seem to get round the show rather quickly (about 2 hours) even with a bit of chat here and there. I didn't buy much at all. £2.40 donation to the site for a couple of coffees and a £1 for a magazine. (Bargain).
Had I travelled just to go to the site I may have been a little disappointed that I spent as long travelling as at the show, but then there's little point in having 10 stalls selling coats, 10 selling knives, 10 with guns la la la. So how to find the balance is difficult.
I am pleased I went and feel a bit of self gratitude that I supported what is the only show to give it a go down here.
I hope it's run again and I could go earlier and perhaps get involved in some DI type talk or seminar on cull planning, or how to assess what roe or fallow heads should be taken etc.
I hope the traders did ok out of it and will continue to see if year two could be even better. Well done to the organisers for sticking with the concept of Kelso. I didn't see any chavs or pikeys which was a relief.

It's the traders that make it all possible, paying the exhibition fees, without them, no fair. end of. I suspect if people want the DS Fair to continue, bring some willingness to support the industry and buy some more goods ;-) the entry fees go to covering some of the exhibition arena fees and maybe a few quid to the organisers if they're lucky; however, if the traders don't get enough turnover, they will stop making an effort to show up.

moral of the story, showing up and buying a coffee, a roll, maybe a few bullets and a t-shirt ain't going to make it happen.

I also, on the flip side, believe that the traders need to start bringing items that are not just gear people can find on amazon cheaper, ie. good optics collections, loads of bullet and gun powder choices, rifles, stocks, stalking boots in numerous sizes to try, etc. etc. People always talk about trying before you buy, well the DS Fair should be promoting that, maybe even looking for a showground with a shooting range so the rifle vendors can show their gear and people can try it, - this would also lead to more fun events like shooting competitions, etc. not an easy task, but I fear that if most traders just bring their usual range of gear, in limited stock and supplies sizes, etc, it just ain't going to cut the mustard, sorry to say. The organisers will have a part to play in making this happen as well, potentially bringing in specialist speakers on subjects that are like woodmaster refers to, 'value adding'.
 
Arrived at the Fair at 10.30am Saturday, late as it happened due to a "Police Incident" on the A57 at Lindrick.
A little surprised at the number of vehicles in the car park as I assumed there would be more.
However, went in the Hall and found a welcoming selection of trade stands with just about everything a stalker could want ! Did the business with all those I had especially come to see and spent the day chatting, musing, drinking coffee and munching pasties !
Didn't do a "big spend" but gathered together a collection of really useful stuff.
Left at 3pm !
I was expecting a Demo of game butchery or similar as I noticed late on that the end of the hall was laid out for this. Maybe I missed it as I was "busy shopping" ?
Conclusion.....Good event, hope it continues at Newark. It is pretty central to the country. The hall was certainly large enough and parking and access is no problem.
I don't know how much the Fair was advertised or where but maybe something in publications such as Sporting Rifle would help bring in more folk.
good day overall though, many thanks to the organisers !
 
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From our side

as it was our first ever fair, i would like to thank everyone who took the time to come and say hi! We were recieved with a warm welcome from everyone out there!!
needless to say we will be back next year.
all the best
Gerrit and Yolandi
 
More pics...

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p.s. although Andy from Moray Outfitters only mentioned it once every ten minutes for the entire duration of the event I still managed to detect some subtle disappointment in the absence of Sheila's dundee cake from the SD stand for which I can only apologise! :lol:

Hopefully John and Sheila will be back on the stand at Kelso! :D

We will be at Kelso, can't let Andy's power band fade away, but I don't think there is much danger of that the way he is scoffing that pasty :rofl:

John
 
It's the traders that make it all possible, paying the exhibition fees, without them, no fair. end of. I suspect if people want the DS Fair to continue, bring some willingness to support the industry and buy some more goods ;-) the entry fees go to covering some of the exhibition arena fees and maybe a few quid to the organisers if they're lucky; however, if the traders don't get enough turnover, they will stop making an effort to show up.

moral of the story, showing up and buying a coffee, a roll, maybe a few bullets and a t-shirt ain't going to make it happen.

I also, on the flip side, believe that the traders need to start bringing items that are not just gear people can find on amazon cheaper, ie. good optics collections, loads of bullet and gun powder choices, rifles, stocks, stalking boots in numerous sizes to try, etc. etc. People always talk about trying before you buy, well the DS Fair should be promoting that, maybe even looking for a showground with a shooting range so the rifle vendors can show their gear and people can try it, - this would also lead to more fun events like shooting competitions, etc. not an easy task, but I fear that if most traders just bring their usual range of gear, in limited stock and supplies sizes, etc, it just ain't going to cut the mustard, sorry to say. The organisers will have a part to play in making this happen as well, potentially bringing in specialist speakers on subjects that are like woodmaster refers to, 'value adding'.

I quite agree with you PKL. However I was not in the market for anything in particular as I stalk pretty light and have what I need already. I went really to see what was there and really just to show support with a little entry fee. Should I have the need to but more equipment in the future (a scope may be) I would wait till such a show so I could go and compare in real life.

So bottom line is I wasn't going to spend a load of money on stuff i don't need but did enjoy the show.
 
I quite agree with you PKL. However I was not in the market for anything in particular as I stalk pretty light and have what I need already. I went really to see what was there and really just to show support with a little entry fee. Should I have the need to but more equipment in the future (a scope may be) I would wait till such a show so I could go and compare in real life.

So bottom line is I wasn't going to spend a load of money on stuff i don't need but did enjoy the show.

I had the same intention until I got to the Country Covers stand!! I do like their stuff and they are such nice people to chat to!
 
I had a great time, getting there on Saturday afternoon & coming back again for the morning on Sunday. Met lots of interesting people, including the SD folk on their stand so left happy. Somehow I managed to acquire a new digital NV for my bunny gun while I was there.... apart from that IO got lots of small useful bits for rifle cleaning, some more heads etc.. Well worth the trip and it was good to put some faces to names.
 
It's the traders that make it all possible, paying the exhibition fees, without them, no fair. end of. I suspect if people want the DS Fair to continue, bring some willingness to support the industry and buy some more goods ;-) the entry fees go to covering some of the exhibition arena fees and maybe a few quid to the organisers if they're lucky; however, if the traders don't get enough turnover, they will stop making an effort to show up.

moral of the story, showing up and buying a coffee, a roll, maybe a few bullets and a t-shirt ain't going to make it happen.

I also, on the flip side, believe that the traders need to start bringing items that are not just gear people can find on amazon cheaper, ie. good optics collections, loads of bullet and gun powder choices, rifles, stocks, stalking boots in numerous sizes to try, etc. etc. People always talk about trying before you buy, well the DS Fair should be promoting that, maybe even looking for a showground with a shooting range so the rifle vendors can show their gear and people can try it, - this would also lead to more fun events like shooting competitions, etc. not an easy task, but I fear that if most traders just bring their usual range of gear, in limited stock and supplies sizes, etc, it just ain't going to cut the mustard, sorry to say. The organisers will have a part to play in making this happen as well, potentially bringing in specialist speakers on subjects that are like woodmaster refers to, 'value adding'.

I agree with you too PKL but I think one problem is the fair just isn't coming 'South' enough. It is less time for people to travel back to Kelso than it would be for me to have travelled to the fair. I think therefore that the stalking population in that area would have already have gone to Kelso hence the lower turnout. If you start talking about coming into the Oxford/Bristol area I think your going to start to get a lot more people turning up from the Southwest and Wales.

I will go one day but it's going to be a bit like the CLA, wait until it gets a bit closer or go once every 5 years
 
I went on Sunday and was pleased with the selection of trade stands, I managed to spend over £100 on things that I actually needed and made a couple of contacts for likely purchases after Christmas. Could quite easily have spent a great deal more, for anybody looking to invest in some new gear, it would be a good opertunity to get virtually everything in one place.

Presentations or demonstrations from various people or organisations would certainly be worthwhile, and might also increase attendance.
 
Just back in and had a quick skim through posts.

At risk of cliche - genuine thanks to all who came to see us and the perennial apologies of often simply not having enough time to give everyone the level of attention they deserve. Murphy's law dictates the lonely Lenny on day release pins you in the corner as three good customers who you'd love to have a chat with hove into view.

It was a frustrating case of twiddling thumbs at times and then being 8 deep in customers - so thank you to all who understood.

CSL - what an utter @##@##==!. No Dundee cake, frankly no effort whatsoever to obtain supplies after a very gentle suggestion this was an oversight of biblical proportions, he waffles on for hours about Tractors and then... takes a picture of me eating the only food I had THE ENTIRE WEEKEND. And in reality it was Dougsters Sausage Sandwich, and it was all done with camera angles - Prince Edward and the News of the World all over again! :D Though it was nice not to have to completely rebuild the stand every ten minutes and smile benignly at the 'senile one' as he ( yet again ) reverses over your foot in his battle wagon. Mrs JAYB - you are a saint....

The support issue is an important one. I can honestly see both sides. Everyone generally seeks the best price/ quality/ service trade off they can. That's life. But how often do we see traders on here ( who ultimately help fund the site ) passed over with recommendations to use off site traders who are that bit cheaper? Not axe grinding, just observing. We had some Vortex bino's at the fair and demo models out for people to try. Not marketing here, just saying - a significant minority were checking them out - exactly what there for - then noting the exact model code and going off to check the internet for the very cheapest deal. Again - to an extent I can understand that, I really can. But the people that do it tend to be the same ones that bemoan such events dont have enough trade stands, not enough freebies/ bargains and cost too much to get in. The clothing guys get huge wear and tear issues with people trying for size, blatantly noting details then walking off to order online.

There's a passion involved - by all concerned. Anyone who ( serious here ) saw Stevie & Brian's faces come late Friday evening know darn well they aren't making enough money for that to be the sole driving force. By the time traders factor in lost revenue elsewhere, travel, subsistence for selves/ staff away from base - I tell you the Greek Goat Milk that the team from Brock and Norris bathe in each morning ( to be clear - separately! ) doesn't come cheap!:shock: Add on stock depreciation/ damage - accidental, wear and tear and pure ignorance - he's too polite to raise it, but you will not believe how many people feel the need to test one of Dougster's fine leather belts by running a hard nail across it; or throwing carefully crafted goods down because they feel offended that THEY CANT AFFORD IT. Petty and only raise it by way of example - but the cost mounts up.

Net result - many traders attend such events to show support and build profile because the profit incentive is waaaay down the list. Yes there a money factor - but it is a much longer term thing than many would realise.

I'm not for one second saying pay top dollar and get ripped off etc etc. But I do float the idea that there is perhaps too much focus on money as opposed to value at times.

Brian & Stevie took a risk with Newark and a good number of traders stood behind them with a tacit nod. There's no way anything I write here will convince the personality type of SD member that see everything as the money making scam/ conspiracy etc etc (and I'm not bothering to do so ); that it was about support before it was about money.

Its a free market and free choice - but I'd respectfully suggest support is a two way thing.
 
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Many thanks to the traders, exhibitors and visitors who attended the fair and supported the event. In particular a big thanks to Zeiss, who sponsored this fair and offered fantastic prizes of two pairs of HT Binos, and also David Castrom and Brent Norbury who offered prizes in the draw too.

organising and running these events is a learning curve, because at the end of the day we are also deerstalkers, not marketing experts, nor promotional experts or driven by trying to make a fortune overnight. We try to put on an event that as a deerstalker we would also want to go to.

The crowd on Saturday was a wee bit disappointing however, from speaking to some of the traders the money was still being spent! There is no doubt that the A1 being closed all Saturday morning, and game shooting roundabout the area had an effect but this was made up for on Sunday with good numbers attending.

As for money being spent and turn-over, that's purely the business of the traders and I would not encourage them to disclose what that is. However, when every one of them told us to keep pushing ahead with an event in England because they can see the potential for the future, and indeed telling us they will without doubt be back, I think the business they do at the fair speaks for itself in their continued support. We could count on one hand the traders that haven't come back after Kelso's first year, and it appears that all bar one made that decision based on other commitments, not business reasons, suggesting perhaps it product issues and demand causing a lack of business on some stands.

Two traders, one an exceptionally large outlet, and another a small family business did tell me that they did more business at Kelso this year than they did at the CLA fair. We couldn't ask for any more when we hear that and it is a good indication that a smaller, but relevant crowd is better for business when you sell specialised clothing or equipment.

This is a unique event, catering for a particular branch of Fieldsports. We have been asked by other businesses to allow fishing tackle there, air-rifles, sweet vendors, a mens fashion outlet and so on and all have been turned down to ensure this doesn't turn into 'just another day out', as there are plenty of options already existing catering for that demand.

I would like to address two comments that have been made, as we welcome feedback even if its critical. The venue is critically important for us, which is why Kelso works very well, albeit restrictive in size. If the fair needs to be brought further south, we will look at that, and to be honest its already been discussed.

However, I don't like reading comments relating to 'how other businesses have done', because one exhibitor apparently didn't do well. I can assure anyone who's interested that from speaking to others there is no shortage of 'pounds per visitor' being spent! I would suggest its about knowing your audience and offering appropriate and affordable goods for sale...

We have been approached by a major publishing house who want to get involved in promoting the fair through their shooring publications and helping to assist in making the fair grow to its full potential over the coming years. It will never get to the size of Scone, the Midlands or any mother major event as its too specialised. But it will conversely never be padded out with non related items or bouncy castles (sorry kids).

Kelso is already in the planning and we have several new exhibitors wanting to attend, including those that came to Newark for this weekend, so I guess business was good enough for the vast majority...

At Kelso we will again host venison butchery and cooking demos, as they proved very popular and offer something educational. There will be an adaptation of the dogs for deer seminar and also (weather permitting) live dog tracking demos in the grounds. The CIC will also be presenting a seminar on the roe buck scoring system and the changes that have occurred recently as well as a Q & A session. There are in fact plans for quite a few events at the fair but I can't disclose the details until confirmed! And of course entry gets visitors into whatever prize draws we organise. And the price will still be a tenner! The point is, we are constantly trying to adapt, evolve and prevent the fair from becoming repetitive.

To finish, a huge thanks to the visitors and exhibitors who came to Newark and made the weekend a success.
 
I agree with you too PKL but I think one problem is the fair just isn't coming 'South' enough. It is less time for people to travel back to Kelso than it would be for me to have travelled to the fair. I think therefore that the stalking population in that area would have already have gone to Kelso hence the lower turnout. If you start talking about coming into the Oxford/Bristol area I think your going to start to get a lot more people turning up from the Southwest and Wales.

I will go one day but it's going to be a bit like the CLA, wait until it gets a bit closer or go once every 5 years
Oxford would be good, or somewhere like Rugby which is more towards the centre of the country? Bisley perhaps, although that maybe too far south?
Would love to have gone, will aim to next time.
Perhaps you could persuade S&B to bring their display too?
 
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