Norma ammo re-classification?

[Triggermortis]

Norma 75g V-max in .243, I picked up some today that came in a different box, whilst the ballistic info on the box is the same they now say for “Small Game” instead of Medium Game, any theories on why?

 

[long_range_rob]

Marketing

 

[artschool]

the 308 has new boxes as well but same designation as before

 

[ashray]

norma have probably bought out a non lead bullet for medium game !!!!!

 

[Acm]

Roe deer have got tougher

 

[enfieldspares]

In some Scandinavian countries the minimum legal bullet weight for medium game is 10 grams (154 grains) so maybe someone just translated into English what is printed on the boxes in which this ammunition is sold in those jurisdictions?