That's cos you're shooting heavy animals behind the shoulder with a small bullet.
This is the crux of the matter. We know, from collective experience, research and basic understanding of anatomy, that bringing the shot placement forward significantly reduces the length of the dead run and significantly increases the chance of instant collapse. This is particularly true for the 6mm, which relies on pinpoint application of its energy and wounding affects, rather than just brute force and a big hole roughly in the right place. I used to regularly watch our head shepherd shoot red deer in the high shoulder with a .223 cheap soft point, can't remember ever seeing one of those make it more than 3-4 paces. Small calibers can be extremely effective when used to target specific elements of anatomy.
We do spend an awful lot of time circling around this key issue. We dress it up as a calibre debate when in fact its primarily a shot placement debate. The heart shot has to be executed
perfectly to induce a fast demise, doesn't really matter what bullet we're talking about. Why? Because there's no CNS involved, and hearts are tough organs, they require quite specific injury to reduce blood pressure very rapidly. A lot of H/L shots that I've inspected at gralloch time don't involve the "H" at all. No "H" makes it just a rear "L" shot, an almost guaranteed runner.
Even after a seemingly perfect heart shot using any of the regular small bore calibres, how often do we read about deer running unbelievable distances? Only to find afterwards that the heart was utterly destroyed?
All the time. The heart really is a very mysterious and sometimes bewildering organ when it comes to achieving fast kills.
Bankable, short runner heart shots require absolute precision and very specific bullet performance.
@NigelM and his 7mm ABLRs for example, shooting prone, high quality semi-custom rifles, ballistics worked out to 2 decimal places... half MOA as a maximum allowable outcome of load development. This kind of field accuracy is not really that common. As soon as shooting sticks or an improvised rest or shooting off hand is involved, forget it, bankability and hearts just don't go together.
Look at the videos on YouTube of the bloke in Yorkshire chasing deer around fields after they've been shot with 180gr .308 GameKings, missing the heart by and inch or two. And finally, consider the same Yorshire guy's videos of roe bucks taken with 243s using the high shoulder shot (and numerous others exhibiting the same method from around the world, on animals as small as muntjac all the way up to the heaviest of New Zealand red stags ).
@mike243 has told us that he only shoots deer in a very specific way. I suggest to Mike that if he were to spend some time researching different shot placement options in relation to anatomy, he would likely conclude that his success rates with any calibre at various ranges would improve if he elected to prioritise CNS over blood supply. Perfect the hilar shot, and you get two for one.
If ultimately it's a matter of needing to protect the carcass for game dealer considerations etc, and you don't like head or neck shooting, then there really is only one option and that is to be conservative and reduce ranges accordingly, and accept that if you shoot exclusively for the heart, occasionally you're going to get a very long runner, or potentially a lost deer.