What meetings are those David?
6.2
Marketing and promotion
Tim said that he had benefitted from all the information at the meeting and that
he and Dick had had an earlier conversation to discuss possible actions,
identity, existing collateral etc.
He was looking for input and support for a number of events including a food
innovation event at Edinburgh University (unfortunately not able to get involved
given short lead in time), an event for students at New Lanarkshire College in
March, and the Scottish Game Fair in July.
Joe, John Bruce and Highland Game volunteered their support for the
Lanarkshire event.
Dick said a meeting to discuss the cookery demonstrations with The Game
Fair organisers would be helpful. Tim said he would organise with the Scottish
Game Fair team and that Ardgay, Perthshire Game and NatureScot had
expressed interest in being involved.
Dick advised that he and Tim had discussed what could be done using social
media channels and PR with no available budget and had written a short
paper on this.
Dick said that Scottish Government would continue to be pressed for support
for promotion.
Christian said that our ‘ask’ was inadequate and that we should be asking for
far more.
6.3
Local projects
Alan said that Trees for Life was continuing to look at the prospect of local
venison supply and the Affric Highland project following the Winston Churchill
road trip which had been a great success and really worthwhile in finding out a
lot of background information.
Dick said that knowledge transfer/open day events would be staged for the
small processor pilot projects in SW Scotland and N Argyll this summer as
both were close to coming on stream.
Also, that other initiatives were taking place or being talked about for the
Scottish Borders, Loch Lomond/Wild Strathfillan, and the re-instating of Fyne
Game North under James Scott’s initiative.
Action: Alan and Dick to meet to discuss projects above and other
developments.
6.4
Education
Linzi gave an update on what was happening with regard to Best Practice and
the Hill to Grill project.
Dick advised that another attempt would be made to run the venison butchery
course developed in 2023 and that there were a few people who had
expressed an interest.
Tim’s initiative with New Lanarkshire College (above) was also mentioned and
how this might be developed.
6.5
Constitution and future funding
Richard updated the meeting and said that having the right structure was even
more important as Scottish Venison increased its activity.
The Constitution was being reviewed and also discussion was underway with
SAOS as to the best future structure. It was noted that it was important to have
a structure for the organisation that minimised exposure and risk for its
members.
Proposals would be brought forward for the Board to consider.
Richard also advised that a proposal would be put to the imminent ADMG
AGM to secure an annual grant in place of the current levy system, and that
funding would also be sought from other bodies represented by SV and from
processors.
Action: Ongoing discussion with SAOS with regard to structure, and a proposal
to be put to the ADMG AGM on 13 March re funding.
7.
Any other business
7.1 Christian gave an update on Highland Game recent activity and in
particular their new deal with Aldi that potentially could account for 30,000 deer
on an annual basis.
Christian also mentioned Highland Game’s sponsorship of the Scottish team in
the IKA Culinary Olympics.
He also said that from 1 July Highland Game would no longer be accepting
deer that had been shot with lead.
7.2 Joe asked about the number of male deer being shot out of season and
where the venison was going. Christian said that there was a reluctance from
the private sector to shoot male deer beyond 21 October.
7.3 John Forteith flagged up ScotHot as another opportunity for the sector and
that SWA was attending. Also, that Highland Game, Ardgay Game, Woodmill
Game and Aberdeenshire Larder had engaged with the ‘delivery of growth
through wholesale’ programme.
8.
Date of next meeting
Provisionally Wednesday 24 April. Details to be advised nearer the time.
What meetings are those David?
Scottish Venison Committee i have pasted the minutes of the latest meeting.